IMM is a Brazilian sports, entertainment, and ticket sales business. In Sports, it produces prestigious events that are part of Brazil’s calendar, including the main following ones: Rio Open (South America’s largest tennis tournament), UFC, the NBA Global Games held in Brazil in 2013, 2014 and 2015, and it holds an interest in the Go Cup, Latin America’s biggest children’s soccer tournament. With a wealth of experience in this business, IMM has produced the world’s premier offshore race Volvo Ocean Race, and a range of golfing events supported by the Professional Golfers Association — PGA.
In Entertainment, it is a business partner of Rock World S.A., which owns the Rock in Rio brand, and promotes the Cirque Du Soleil for tours in Brazil. In 2015, it set up a Family Entertainment division to focus on Broadway’s most popular musicals, such as My Fair Lady, Singin’ in the Rain and the Little Mermaid.