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The world's premier bull riding organization


Created in 1992, PBR (Professional Bull Riders) is the biggest international bull riding organization and a global sports phenomenon present in the USA, Brazil, Canada, Mexico and Australia. It started with the partnership of 20 competitors who believed their dream would come true.


In Brazil since 2006, present in the biggest agricultural events, it now reaches a new level with its own events in partnership with IMM.


The association PBR / IMM aims at providing the fans with unforgettable moments while experiencing the event, presenting the best athletes and bulls and an incredible riding in the best arenas in the country. It brings the PBR experience to Brazil as it has never been seen before.

The goal is to grow even more in the coming years, and in 2019 Monster Energy PBR will have 2 Master Stages, with an international standard structure that allows the sport’s fans to support their idols up-close, besides enjoying other attractions with the family.


Brazil is the second country in number of bull riding fans. It’s estimated that, along with the Brazilian country music market, the sport is appreciated by 30 million people all over the national territory. Annually, Brazil holds 2 thousand events, of which PBR participates in the biggest ones. The country moves more than R$3 billion with parties, creating more than 300 thousand jobs. In the world, millions of people watch more than 250 stages wherever they are.