IMM Sports and Entertainment is now a partner of Audio Mix for the Villa Mix Festival in Rio de Janeiro and São Paulo editions. The agreement was established this week and provides shared management of the festival editions in those cities.
IMM has na unique portfolio with strong sports and entertainment brands, including Cirque du Soleil, Rio Open, São Paulo Fashion Week, UFC, Taste of São Paulo, and produces major Broadays musicals, such as Singin’ in the Rain, The Little Mermaid and Sunset Boulevard; it is now partnering with Brazil’s biggest brazilian music festival.
“IMM holds a unique positioning in Brazil, as our portfolio includes a range of world class assets that allow our sponsors to create unparalleled experiences, establish relationships and get closer to their customerss. A long time ago, we wanted to incorporate the “music” platform into our business, but it would have to be something really relevant, a strong brand, like the Villa Mix Festival, Brazil’s biggest music event. We are very happy to have this new partner,” says IMM CEO Alan Adler.
The Villa Mix Festival is a top benchmark in Brazil’s entertainment industry. Created to bring together, on the same stage, the most acclaimed artists from all segments of Brazilian music, it soon became the leading Festival of Brazilian music. Since its first edition in 2011, in Goiânia (state of Goiás), Villa Mix has boasted an impressive structure that is similar to that of major international concerts, with large stages and the latest technology, scenic design, lighting, visual and sound effects.
Executive Marcos Araújo, ahead of the successful Villa Mix Festival and agent to many Brazilian artists, believes that “the partnership with IMM is expected to transform the festival in the capitals of Rio de Janeiro and São Paulo into ‘premium’ events filled with new experiences for both the public and the sponsors.”