Entertainment Archives - IMM
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Amaluna

After 4 years, Cirque du Soleil returns to Brazil with Amaluna, a show that praises women’s strength and empowerment. Amaluna invites the audience to explore a mysterious island ruled by Goddesses and guided by the moon cycles. To celebrate her daughter Miranda’s coming of age, Queen...

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After 4 years, Cirque du Soleil returns to Brazil with Amaluna, a show that praises women’s strength and empowerment.

Amaluna invites the audience to explore a mysterious island ruled by Goddesses and guided by the moon cycles. To celebrate her daughter Miranda’s coming of age, Queen Prospera directs a ceremony honoring femininity, renewal, rebirth and balance, and passes on these ideas and values ​​from one generation to another.


After a storm, a group of young men washes up on the island, including Romeo, who will eventually win the Queen’s daughter heart. But the young couple’s love will be put to the test: they will have to overcome many obstacles before they find the path of mutual trust, loyalty and harmony.

Organized by IMM, AMALUNA premiered in São Paulo on October 5th at Parque Villa Lobos, then headed to Rio de Janeiro, where the season was started on December 28th at Parque Olímpico.

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Sponsorship: comercial@immbr.com
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Taste of São Paulo

The world’s best dining festival is staged every year in twenty cities across different countries. 2016 was the year of its Brazilian debut, at the Santo Amaro Equestrian Center. The Taste of São Paulo is a paradise for fine dining lovers, with restaurants owned by the...

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The world’s best dining festival is staged every year in twenty cities across different countries. 2016 was the year of its Brazilian debut, at the Santo Amaro Equestrian Center.

The Taste of São Paulo is a paradise for fine dining lovers, with restaurants owned by the leading players in the dining industry and many entertainment choices in a cheerful, eye-catching and lively atmosphere.


Visitors can indulge themselves by dining at the best restaurants and bars in town, watching lectures given by renowned chefs at the Taste Seminar Room, attending the Papo de Cozinha cooking classes, tasting wines at the Taste Wine Cellar and buying premium quality products straight from the producers.
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Sponsorship: comercial@immbr.com
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The Little Mermaid – Musical

The musical “The Little Mermaid,” a Broadway super-production inspired by the Disney movie, will be staged in Brazil for the first time at Teatro Santander on March 30th. Director and choreographer Lynne Kurdziel-Formato, who has had musical productions to her credit all around the world,...

The musical “The Little Mermaid,” a Broadway super-production inspired by the Disney movie, will be staged in Brazil for the first time at Teatro Santander on March 30th. Director and choreographer Lynne Kurdziel-Formato, who has had musical productions to her credit all around the world, will direct the Brazilian version for viewers of all ages, including both those who keep the movie in their affective memory and the new generations.

It is the first time Disney has allowed the musical to be staged in Brazil without requiring it to be a replica of the American show. IMM and Stephanie Mayorkis from EGG Entretenimento bought the rights to stage the show in Brazil with 33 actors on stage and 12 musicians, promoted by the Ministry of Culture, Mercado Livre and Mercado Pago, sponsored by Zurich Santander Seguros, Sky, Multiplus and Prevent Senior, and supported by Colgate, Drogaria São Paulo and Focus Energia.

The cast was chosen through auditions applied for by more than 2000 actors. Fabi Bang (Ariel), Tiago Abravanel (Sebastian), Rodrigo Negrini (prince Eric), Andrezza Massei (Ursula) and Lucas Cândido (Flounder) will be acting with Conrado Helt (king Triton), Fábio Yoshihara (Grimsby), Elton Towersey (Scuttle), Lucas de Souza (Flotsam), Marcelo Vasquez (Jetsam), Arízio Magalhães (Chef Louis) and others.

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Patrocínio: comercial@immbr.com

SPFW – São Paulo Fashion Week

O São Paulo Fashion Week is the most important fashion, design and creative show in the Southern Hemisphere and one of the five largest fashion weeks in the world, with New York, London, Milan and Paris.   Over the last two decades, SPFW has become more than...

O São Paulo Fashion Week is the most important fashion, design and creative show in the Southern Hemisphere and one of the five largest fashion weeks in the world, with New York, London, Milan and Paris.

 

Over the last two decades, SPFW has become more than just an event. Emerging at a time when Brazil wasn’t yet recognized as a reference in fashion, design & lifestyle, a lot has changed. Nowadays the event is a driving force that sets and boosts Brazil’s fashion culture.

 

More than a platform for artistic expression, SPFW offers an unprecedented experience.

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Fantasia de Natal

  A theme park that brings together in one place the magic and tradition of Christmas, during 21 days, on December at Olympic Boulevard, Rio de Janeiro. <br/ >The estimated public is 135,000 and the attractions are: Warehouse of Magic with the history of Christmas, Adventure Warehouse...

 

A theme park that brings together in one place the magic and tradition of Christmas, during 21 days, on December at Olympic Boulevard, Rio de Janeiro.
<br/ >The estimated public is 135,000 and the attractions are: Warehouse of Magic with the history of Christmas, Adventure Warehouse with interactive activities, gastronomy and artistic presentations

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Festeja Brasil

Festeja Brasil is a country music festival aired by TV Globo channel. It will be shown to the whole country, spiced up with pinches of a Brazilian twist, togetherness and thrill. An unforgettable experience for the fans of a musical genre that grows each year...

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Festeja Brasil is a country music festival aired by TV Globo channel. It will be shown to the whole country, spiced up with pinches of a Brazilian twist, togetherness and thrill. An unforgettable experience for the fans of a musical genre that grows each year in Brazil.

Festeja Brasil is owned and licensed by TV Globo, Som Livre and IMM, each contributing with the very best of their skills. TV Globo is responsible for the festival’s communication and screening in its December lineup, the record company Som Livre chooses the artists that will be performing at the festival and IMM heads the audience experience, event production, the marketing strategy to engage the audience, ticket sales and delivers the copyrights of sponsors and supporters.

Sponsorship: comercial@immbr.com
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Singin’ in the Rain

The classic Broadway musical comedy inspired by MGM’s phenomenally successful movie, is also owned by IMM. Set in 1927, the play tells the story of Hollywood’s first musical, when the screen “found its voice” and left the silent movies behind. Don Lockwood, a silent-movie star, had...

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The classic Broadway musical comedy inspired by MGM’s phenomenally successful movie, is also owned by IMM.
Set in 1927, the play tells the story of Hollywood’s first musical, when the screen “found its voice” and left the silent movies behind. Don Lockwood, a silent-movie star, had everything that anyone could have wished for — fame, adulation and a “fling” with his co-star Lina Lamont.


But Hollywood was about to change forever. There were rumors in the studio of a new movie style, where the actors actually talked, sang and danced.
Singin’ in the Rain is packed with surprises, with a story that holds the viewers’ attention from the first to the last minute. We wonder if Don and Lina, with their unique voice, will be able to transition into sound movies? And if the showgirl Kathy Selden will fulfill her dream of becoming a star and win Don’s heart?

The sensational production of IMM, EGG Entretenimento and Raia Produções totals a technical and production team of over 150 people. With impressive setting designs and costumes, the show has an automation system that will make it rain on the stage. The system consists of an 800-meter long flexible pipe and there is no waste: all the water is reused..
The season premières in August at Teatro Santander in São Paulo.
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Sponsorship: comercial@immbr.com
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